Back to List



New Branding, $10 Million Renovation Enable Progress, Return to Prominence

See more photos of party

The Berger Organization recently celebrated the rebranding of its Best Western Robert Treat Hotel in Newark, NJ, with 400 guests. A $10 million renovation was showcased. MLB great Darryl Strawberry was a special guest (second from left). He was welcomed by the Berger Organization's (left to right) Jared Berger, partner; Miles Berger, chairman and chief operating officer; Brendan Berger, vice president; Benjamin Laufer, partner; and Benjamin Berger, president of Berger & Berger.

NEWARK, N.J., Sept. 15, 2008 – Live music, abundant fine food and drink, presentations by local dignitaries, and high energy and enthusiasm among nearly 400 party guests highlighted The Best Western Robert Treat Hotel’s reintroduction to Newark on Sept. 9. The event, hosted by owner The Berger Organization, celebrated the property’s new Best Western branding and showcased a recent $10 million renovation.

The Best Western Robert Treat Hotel has been a favorite meeting place for social functions and corporate meetings for nearly 100 years. The hotel first opened its doors at 50 Park Place in 1916 – just in time for the 250th anniversary celebration of the City of Newark’s founding. President and Mrs. Woodrow Wilson were its first guests, and it was hailed as “the last word in hotel construction, equipment, furnishings and cuisine.” Today it is recognized locally as a quality, landmark property with a distinctive, early 20th century ambiance.

“Our recent efforts have brought the hotel back to its original prominence, and the party on Sept. 9 reflected all that it has become,” noted Miles Berger, chairman and chief operating officer of The Berger Organization. “Through the years, the Robert Treat has seen a lot of parties, but this one rivaled them all.”

From sushi and fruit fondue, to carving and pasta stations, to a performance by New Jersey musician Jason “Malletman” Taylor and a special appearance by former MLB great Darryl Strawberry, the event featured the best of the best. “As the owner of this remarkable property, we are committed to continuing the hotel’s long-standing tradition of excellence and understated elegance,” Berger said.

The Best Western Robert Treat Hotel sits in the heart of Newark, offering 176 beautifully appointed guest accommodations, two luxurious ballrooms, and ample meeting and conference rooms that can accommodate groups from 10 to 1,500. The hotel’s renowned restaurant, Maize, is a popular casual-dining destination for hotel guests, locals and visitors.

The Berger Organization, a privately owned, diversified real estate firm, purchased the Best Western Robert Treat as its flagship Newark acquisition in 1986. The recent Best Western association enables the Robert Treat to retain complete autonomy and its unique, historic identity while being associated with the most widely recognized brand in the hospitality industry. According to Berger, the affiliation opens new avenues for the hotel’s growth and progress.

Share this Press Release